floripasanta catarinabrazil
Clarity for complexdigital products
I help teams turn ambiguity and fragmented user journeys into clear product logic, scalable interfaces, and buildable experiences.
View casesSelected work
Brands I’ve worked with
Work delivered across agency and in-house product design roles.
Capabilities
Different projects show different parts of my practice. These three run through almost all of them.
Research and discovery
I use interviews, workshops, prototypes, and usability tests to clarify problems, expose risky assumptions, and align teams before expensive UI work.
Complex systems
I turn dense product logic into interfaces people understand and operate—across multi-state workflows, connected systems, and complex decisions.
Design systems
I build design systems that keep products coherent as they scale—combining components, tokens, documentation, dev collaboration, and practical governance.
I'm a Senior Product Designer based in Brazil, with experience in enterprise products, legal tech, accessibility, AI platforms, subscriptions, and design systems.
My best work happens where product complexity, technical constraints, and user needs meet.







